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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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UX Intensive


There were a lot of interesting and challenging ideas that came up at UX Week in San Francisco this year. But it’s clear to me that the ideas were only part of the value. This year we set aside two whole afternoons for workshops that allowed...

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Accenture 1.0 - Still No SaaS Innovation


Traditional on-premise systems integrators like Accenture will embrace SaaS - at a snail's pace. We highlighted the macro level impact of SaaS on Global SIs in a February piece entitled Services 2.0 - A New World for Systems Integrators. This...

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